2012 WILL GO DOWN AS A SUCCESSFUL YEAR FOR ALL OF THE GROUP'S BUSINESS ACTIVITIES
The business environment in 2012 became increasingly difficult as the months went by, but the Group weathered the storm and made considerable headway in terms of the performance of its channels and its diversification strategies.
The Group increased its share of the audience and the market, starting with M6 which achieved its best performance since 2007 and is the only one of the long-standing channels to maintain growth. In addition to our flagship channel, our DTT channels have also carved a strong foothold in their target markets and continued their upward trend - W9 is the most popular DTT channel among the under-50s and the high income segment, while Téva is the favourite premium channel for women and Paris Première the most popular premium channel on French television. Finally, the M6 Group launched its third free channel 6ter mid-December, which quickly climbed its way to the top of the new DTT channels with its innovative household and family-oriented content. Such performance has given all the channels approximately 23% of the audience in their target markets, meaning that we are clearly increasing our share of the advertising market. We are keen to improve on these figures and we know that we are capable of doing so in 2013 by ploughing more financial resources into innovative programmes.
The Group took steps long ago to create a balanced development model that would enable the Group to ride out any difficulties affecting the advertising market. This year, roughly 40% of the Group's revenues can be credited to its winning strategy of diversifying its business activities, especially the web, audiovisual rights and production, mobile phones and distance selling.
In 2012, the Group strengthened its arsenal to fend off significant new competition in the TV market and hold firm against the economic crisis. In 2013, we will continue pursuing the same course of action by reinforcing our programme business, while looking to secure the maximum return from our investments. I am sure that 2013 will build on the success that we achieved in 2012.
NICOLAS DE TAVERNOST
Chairman of the M6 Group Executive Board