M6

Established in 1987 around the M6 Channel, over the years the Métropole Télévision Group has become a powerful multimedia group offering a wide selection of programmes, products and services which are available across the most diverse range of media: television, internet and mobile phone, etc.

The Group’s two free, general interest television channels are watched by the widest TV audiences given their innovative programmes which transcend all genres: news, sport, fi lm, series, magazines and entertainment. As the second leading commercial channel on the market, M6 channel’s service offering is now further enhanced by W9, the leading new DTT channel. The family of pay TV channels enriches the M6 Group’s programme offering given the significant presence of these channels across all broadcasting platforms.

On the strength of its brands and its content, the M6 Group has progressively expanded its business activities, and its diversification now accounts for nearly half of its sales. The Group has invested time and effort to ensure its programmes complement each other to a greater degree, and to respond to and anticipate the expectations of its different audiences and the new ways in which these groups access media content. It now gives off an increasingly strong image as a content editor heavily focused on new digital technologies.

Group Activities

In 23 years existence, the M6 Group has patiently built itself up through a series of success stories. The success of 2009 is somewhat an example of this ambition. The cross-functional nature of our Group is a major asset. With the audiovisual sector going through one of the worst crises it has ever had to face up to, the M6 Group would have achieved nothing if it had not already planned for such changes in the market by creating a family of channels, not believed from the outset that DTT would make a permanent impact, if the diversifi cation activities had not been one of the spearheads of its business activity and if innovation, boldness and relevance had not been the watchwords of its strategy and consequently its success.